Privacy Policy

2. Information We Collect

Personal Information

• Contact Details: Name, email address, phone number
• Billing Information: Billing address, payment details (processed securely through our payment partners)
• Shipping Information: Delivery address, shipping preferences
• Account Information: Username, password (encrypted), order history, saved preferences

Technical Information

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, products viewed, time spent on site
• Transaction Data: Purchase history, order values, product preferences

Payment Information

We partner with trusted payment providers (Visa, MasterCard, JCB, PayPal) to process payments. Your full payment card details are never stored on our servers and are handled in compliance with PCI DSS standards.

3. How We Use Your Information

We use your personal information for the following purposes:

• Order Processing: To process and fulfil your purchases of paints and decorating supplies
• Customer Service: To provide support and respond to your enquiries
• Account Management: To manage your account and provide order history access
• Marketing Communications: To send you information about new products, special offers, and decorating tips (with your consent)
• Website Improvement: To enhance your shopping experience and improve our website
• Security: To protect against fraud and maintain website security
• Legal Compliance: To meet our legal and regulatory obligations

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Contractual Necessity: To fulfil our contract with you when you make a purchase
• Legitimate Interests: To operate our business and provide you with the best service
• Legal Obligation: To comply with legal and regulatory requirements
• Consent: For marketing communications where you have given explicit consent

5. Data Sharing and Disclosure

We may share your information with:

• Payment Processors: Secure payment partners (Visa, MasterCard, PayPal) for transaction processing
• Shipping Partners: Delivery services to fulfil your orders
• Service Providers: Companies that help us operate our website and business
• Legal Authorities: When required by law or to protect our rights
• Business Transfers: In connection with any merger, sale of company assets, or acquisition

We never sell your personal information to third parties for marketing purposes.

6. International Data Transfers

As we serve customers worldwide (excluding some Asian countries and remote locations), your data may be transferred outside the UK and European Economic Area. We ensure such transfers are protected by appropriate safeguards, including Standard Contractual Clauses and adequacy decisions.

7. Data Storage and Security

Data Retention

We retain your personal information only for as long as necessary to:

• Fulfil the purposes we collected it for
• Meet our legal and regulatory obligations
• Resolve disputes and enforce our agreements

Security Measures

We implement robust security measures to protect your data:

• SSL encryption for all data transmissions
• PCI DSS compliance for payment processing
• Regular security assessments and monitoring
• Secure tokenization for saved payment methods
• 24/7 fraud detection systems
• Limited employee access to personal data

8. Your Rights

Under data protection laws, you have the following rights:

• Right to Access: Request a copy of your personal information
• Right to Rectification: Correct inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to certain types of processing
• Right to Withdraw Consent: Withdraw consent for marketing at any time

To exercise these rights, please contact us using the details below.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and shopping cart contents
• Analyse website traffic and user behaviour
• Personalise your experience with relevant product recommendations
• Improve our website functionality and performance

You can control cookie settings through your browser. However, disabling cookies may affect your shopping experience.

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytical Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to display relevant advertising
• Preference Cookies: Remember your settings and preferences

10. Third-Party Links

Our website may contain links to third-party sites, including paint manufacturers like Dulux, Farrow & Ball, and Hammerite. We are not responsible for the privacy practices of these external sites.

11. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be posted on our website with the effective date.

13. Contact Information

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.

14. Consent

By using our website and purchasing our quality paints and decorating supplies, you consent to the terms of this Privacy Policy.